Brazil government launches new visual identity guidebook

Brazil`s government launched on Thursday (Jan. 12) a guidebook about the new visual identity of the current administration. It contains guidelines on the use of the trademark in advertising and sponsorship actions, under the slogan Brazil Union and Reconstruction.

The new brand has the colors green, yellow, and blue, inspired by the Brazilian flag, plus red and black, in reference to diversity.

The guidelines are set out in an ordinance from the government`s Social Communication Secretariat (Secom).

The advertising pieces that are using the logo defined by the previous government will remain valid until the end of the campaigns.