New Year's Eve 2025 expected to generate BRL 3.2B for Rio's economy
The New Year's Eve celebrations in Rio de Janeiro are expected to generate BRL 3.2 billion for the city's economy, with approximately 5 million people anticipated to take part in the festivities, according to a study released on Sunday (Dec. 29) by local authorities.
“This big party isn’t just about fun. It attracts many tourists and has an economic impact of BRL 3.2 billion. It means more work and income for Rio—and more joy,” Mayor Eduardo Paes stated.
Copacabana
The main stage on Copacabana Beach is set to draw a massive crowd for concerts by singers Caetano Veloso, Maria Bethânia, Ivete Sangalo, and Anitta, as well as a spectacular fireworks display. An estimated 2.5 million people, both locals and tourists, are expected to attend the city's second-largest event, surpassed only by Carnival.
Local authorities antecipate that the New Year's Eve celebrations will generate approximately 50,000 jobs, both directly and indirectly.
Most foreign tourists come from Argentina, followed by Chile and the United States. Among Brazilian states, São Paulo and Minas Gerais top the rankings.
Previous surveys have shown high levels of tourist satisfaction in Rio. "A total of 83 percent of respondents rated the city 8 or higher (on a scale from 0 to 10). For 84 percent of visitors, the sense of security was rated as positive (excellent or good), and the evaluations of the shows (90%) and fireworks (83%) were also highly favorable," local authorities reported.
